What 30 days can and can't changeEmerging evidence
Thirty days is too short to expect visible growth. The trials that measured glute growth were small and mostly ran 9 to 12 weeks: the main glute muscle grew by about 2 to 9% in 10 weeks, depending on the exercise, about equally with hip thrusts or squats over 9 weeks, and by about 15% in 12 weeks of leg presses. We have read only the abstracts of these trials, and none measured 4 weeks.
What a month can bring is stronger, steadier hips, more single-leg reps and a step or two up each ladder. In the thigh, growth became measurable around weeks 3 to 4 of hard training, early changes on scans can be swelling from muscle damage, and people differ hugely in how much and how fast they grow.
Sources 15, 16, 17, 18, 19, 20, 21
Hip thrusts or squats? BothEmerging evidence
In a 9-week trial that measured the glutes with MRI (magnetic resonance imaging) scans in 34 untrained adults, hip thrusts and back squats grew them about equally, and squats also grew the front and inner thighs more. The hip thrust's higher muscle activity didn't predict more growth, and muscle activity in one session isn't a validated guide to growth.
One 12-week trial in 22 trained women found squats grew the glutes more, but a 2025 review criticised its methods, and four other trials by its first author have since been retracted (this one hasn't been). So the challenge uses both: a bridge ladder that ends in the hip thrust, and split squats.
Sources 17, 22, 23, 24, 25, 26, 27, 28
Side-hip work, bands and bridgesEmerging evidence
Squats barely grew the side glutes, the gluteus medius and minimus, in the 9-week trial. In a 10-week trial of 17 adults, hip abduction training grew the upper part of the main glute muscle by about 10% and the side glutes by about 4%, while hip extension grew the main glute more overall.
Across 56 studies, single-leg bridges, side-lying leg raises with the hip turned slightly in and resisted side steps worked the side glutes hardest, and clamshells less. Elastic bands built strength like weights and machines across 8 studies. A two-leg bodyweight bridge is low effort for most adults, as our glute bridge guide explains, so the ladder moves on to single-leg, banded and loaded bridges.
Sources 17, 16, 29, 30
Home steps workEmerging evidence
In a small 6-week trial of 13 inactive young women, a 10-step bodyweight squat ladder, from two legs to one, increased glute thickness like barbell squats. One-leg and two-leg training built similar muscle across 9 studies, and reps lasting 0.5 to 8 seconds built similar muscle when the sets were hard.
Go as deep as you control: full squats grew the main glute muscle about three times as much as half squats in 17 men (6.7% against 2.2% over 10 weeks), and a review concluded that deep squats, learned with good technique and built up gradually, don't add knee or spine risk.
Sources 31, 3, 2, 15, 32
No plan can promise a shapeStrong evidence
Trials measure muscle size, not shape. Training a body part doesn't take fat off it (13 studies of 1,158 people), and where fat sits partly runs in genes. Stronger, gradually bigger glutes are a realistic aim; a new shape in 30 days isn't.
Sources 33, 34
For women and men alikeStrong evidence
Women and men gain lower-body muscle at similar rates, both relative to where they start and in absolute terms (29 studies), so the same steps work for both.
Source 35
Check first if this applies to youStrong evidence
Before day 1, answer the PAR-Q+ (the Physical Activity Readiness Questionnaire for Everyone): a yes to any of its 7 questions leads to follow-up questions that may send you to your doctor or a qualified exercise professional first.
In pregnancy, start anything new gently, and later on avoid lying flat on your back for more than a few minutes: prop your upper body up for bridges, or use the standing band moves. With pelvic girdle pain, limit one-leg moves such as step-ups and single-leg deadlifts. After a birth, the NHS advises avoiding high-impact exercise and heavy lifting to start with; a UK postnatal guideline suggests bringing in bridges, squats and lunges from about 2 to 4 weeks after the birth, as daily life allows, which is expert opinion. Start with our postpartum and pelvic floor guides.
With osteoporosis, hinge with a long back and avoid deep or loaded forward bending, as the UK consensus advises, and do back extensions slowly. With ME/CFS (myalgic encephalomyelitis or chronic fatigue syndrome), NICE (the National Institute for Health and Care Excellence) advises against programmes with fixed increases, which is what a challenge is.
Sources 36, 37, 38, 1, 39, 40
Warning signsStrong evidence
Call 999 or go to A&E for severe hip pain after a fall or injury, or if you can't walk or put weight on your leg, and for back pain with pain, tingling, weakness or numbness in both legs, loss of feeling around your genitals or bottom, or new problems peeing or pooing. Get an urgent GP appointment or contact NHS 111 for severe hip pain that started suddenly without a fall, a hot, swollen hip, or hip pain with a high temperature and feeling unwell. Contact NHS 111 for a knee you can't move or put weight on, or that is badly swollen, has changed shape, locks or gives way.
Dark, red or cola-coloured urine, or very painful, weak or swollen muscles in the days after a session: get medical help the same day. Call 999 or go to A&E for sudden, severe pain in any part of your body, and call 999 (911 in the US) for chest pain that doesn't go away, spreads to your arms, neck, jaw, stomach or back, or comes with sweating, feeling sick, light-headedness or breathlessness.
Sources 41, 42, 43, 44, 45, 46
When exercise stops being good for youStrong evidence
Exercising too much, and worrying a lot about your weight and body shape, are among the signs of an eating disorder the NHS lists. Beat, the eating disorder charity, describes unhealthy exercise as rigid or punishing, often done in secret, done despite injury or illness, or used to make up for eating.
If that sounds familiar, talk to your GP, or call Beat's helpline (3pm to 8pm, Monday to Friday): England 0808 801 0677, Scotland 0808 801 0432, Wales 0808 801 0433 and Northern Ireland 0808 801 0434. Our eating disorders guide has more.
Sources 47, 48, 49
After the 30 daysEmerging evidence
A challenge is a start. Habits take longer than 30 days to form: in the four studies of a review that timed it, the typical time was 59 to 66 days, ranging from 4 to 335. In 389,481 fitness app users, training steadily in the first 28 days was the strongest sign of still training a year later.
So pick your next step before day 30: keep 2 glute sessions a week at your new steps, or move to the 8-week glute workout plan for the months that growth takes.
Sources 50, 51